Where It All Started

Claire von Yurt in the early years of Le Rosette.
Santa Barbara, California.

Le Rosette was founded in 2018 as a creative outlet inspired by a love for baking, beauty, and thoughtful details. What began in a family kitchen soon evolved into something much more. A space to explore creativity through handcrafted desserts, floral design, and meaningful acts of giving.

From an early age, Claire von Yurt was drawn to creating experiences that brought people together. Whether through a carefully decorated cake, a thoughtfully arranged bouquet, or a simple gesture of kindness, the goal was always the same: to create something beautiful that could brighten someone's day.

Over the years, Le Rosette grew beyond baking alone. It became a place where creativity could flourish across different mediums, blending art, design, and hospitality into a single vision. The process of creating became just as important as the final result—finding joy in the details, embracing beauty in everyday moments, and learning the value of thoughtful craftsmanship.

Today, Le Rosette stands as an important chapter in Claire's journey. More than a nonprofit project, it represents the foundation of the creative values that continue to inspire her work: curiosity, generosity, beauty, and a belief that even the smallest ideas can grow into something meaningful.

While the brand has evolved over time, the spirit behind it remains unchanged—a love for creating, sharing, and celebrating life's most meaningful moments.